Disclaimer: this video isn't perfect, but was it ever trying to be? 🤔🤔🤔

When I pitched this creative, I wanted the video to feel human, like we're a small team, and that ultimately we're all just trying our best to deliver great games to players.

The video was a big success for Curve, securing a 1.76% conversation rate on Instagram (don't worry - I made a 9x16 version, too! 🫡), 0.68% higher than the industry benchmark, and one of our best performing ads, ever.