Many criticisms around simulator games involve the question “Why not just do that in real life?” To which I say, “I have allergies - are you trying to kill me?”

Much of my content strategy for LMS VR was tapping into the absurdity of the franchise, and this video highlights that. I also worked with a lot of footage across my Lawn Mowing Simulator VR content - but in a way that felt cheeky and like it belonged in our videos. This was due to me (personally) having a hard time with VR headsets, and not being able to record in VR for extended periods of time without getting sick.

The video received an 8% engagement rate.